Strategy & Ideation | Concept Development | Layout & Composition | Visual Design | End-to-End Execution

Social Media automated post generator

To address repetitive requests for Alumni Campaign social media posts consuming design resources, an automated HTML/CSS tool was built. It allows anyone to generate brand-compliant posts in seconds, upload an image, fill in details, and download. The locked template ensures brand consistency while freeing the design team for more complex work.

Key Challenges

One of the key technical challenges encountered during the development of this tool was around image rendering at the point of download. When the HTML file was run from a local system, the embedded assets, specifically the logo and background image were not exporting correctly in the downloaded output, which was a significant roadblock. The natural solution would have been to host the file on a server with global access, but that route came with its own obstacles, requiring a lengthy approvals process that simply wasn’t practical given the need for a quick and accessible solution. This created a frustrating middle ground where the tool worked visually in the browser but couldn’t reliably deliver the finished asset in the way it was intended, making it necessary to think creatively about how to resolve the issue without relying on external hosting.

Problem
Solution